Sunday, 28 October 2012

Fitzrovians stand tall

"Noho Square" - this is the name that the buyers of the old hospital site in Middlesex, Mortimer Street, christened their purchase. Noho means North Soho, this name along with the plans that property developers had to build swanky apartments infuriated the Fitzrovians. Therefore they were happy and relieved when the credit crunch occurred, bringing the plans to an abrupt standstill. Nothing was heard about the plans for two years, but this week, the curtain has gone up on the apartments and homes. The original plan has been scrapped, the buildings are more in tone with the feel of the local area and prices were dropped to accommodate the neighbourhood.

The original name Noho has been scrapped and the name Fitzroy Place was decided upon by developers, this is a reference to the areas history, namely the Edwardian mansion blocks.

The project is striking, there is a new public square which increases the space on the original plan by 30 per cent. Surrounding the square are a total of 291 apartments, the blocks in these apartments reach 10 storeys high. Parking is of utmost importance to residents and visitors, so two levels have been made at GBP 95,000 a space. In addition there is extra storage, a private members club with a gym, cinema, a library and a business lounge.

The design of the interior is not showy and over the top but it does try to impress global brands such as Saatchi & Saatchi advertising agency executives, by using a mixture of classic and contemporary design.

Fitzrovia became well known in the media when the BBC opened a broadcasting centre in 1932, it continues to be successful in the media today.

The legendary character it achieved is not really there today, however the area is still distinctly unique despite various corporations many attempts to regenerate it. A recent idea was a private sector led business improvement that would no doubt destroy small businesses.

Fitzrovia is the border for Soho, Marylebone and Bloomsbury. Furthermore, Euston Road, Great Portland Street, Tottenham Court Road and Oxford street surround Fitzrovia.

Fitzrovia shrinks down slightly, surrounded by such world famous names and struggles to have its place. Despite its London postcode, it has very good value - just half of the Chelsea average. This is because of the small irregular streets due to being owned by single landowners, the lack of monumental architecture in the area could also be a factor.

Part of the appeal of Fitzrovia is its somewhat unique beauty in a shabby sort of way. Universities and Colleges have held back on the highly wanted continental high street design that has made the high street in Marylebone so popular.

The following streets are very popular for flats amongst home buyers and renters - Great Titchfield Street, Langham Street, Riding House Street and Foley Street, the flats that are highly sought after are mostly above shops and restaurants.

If you are interested in 1 bedroom properties for rent in Fitzrovia then please visit our website. You will be able to filter and find a several available Fitzrovia flats for rent and send us an email if you like to view a property. Alternatively, please call us and we will aim to assist you efficiently as possible.